My favourite thing about designing logos is really digging into a uniquely thematic shape language for each project. I styled the tree in SteelTree Designs to reflect the serifs of the typeface, giving it a clean, elegant look as requested for a startup web solutions company. Kootenay Containers needed a firm but friendly approach that represented secure storage solutions. Art Bolt needed a strong, aggressive character to convey the energetic creativity of an online illustration resource community. Lastly, Rouge Makeup artistry was an evolution from a formal style centred on a rose requested by the client, to a kind of neo-vintage with a modern sensibility that implied the preciousness and beauty of a gemstone.