I developed a set of branding guidelines for Flyerbay, a local web service in the works which filters many relevant promotional sales into an easy-to-use system. the brand evolved around a friendly nautical theme, representing a ‘safe haven in a sea of deals.’ It needed to read simply, but I wanted to make the reference subtle, so I played with a number of implied shapes to allude to a sailboat in the negative space.

Flyerbay Visual Identity  |  Branding Guideline
Flyerbay Visual Identity  |  Concepts
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